Privacy Policy
Last updated: 15 October 2026
At LuxPlaya, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, or contact us.
1. Who We Are
LuxPlaya is an online retail store offering swimwear, beachwear, sunglasses and summer accessories.
For the purposes of applicable data protection law, LuxPlaya is responsible for handling your personal information in connection with our website and services.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us:
Email: support@luxplaya.com
2. Personal Information We Collect
Depending on how you use our website, we may collect the following information:
- Contact information: your name, email address, telephone number and billing or delivery address.
- Order information: products purchased, order details, delivery information, returns and refund records.
- Payment information: payment status and transaction details provided by our payment service providers. We do not normally store complete payment card details on our own systems.
- Customer service information: messages, enquiries and other information you provide when contacting us.
- Technical information: IP address, browser type, device information and information about how you interact with our website.
- Cookie information: information collected through cookies and similar technologies, subject to your preferences and applicable law.
We aim to collect only the information reasonably necessary for the purposes described in this policy.
3. How We Use Your Information
We may use your personal information to:
- Process and manage your orders.
- Arrange the preparation, fulfilment and delivery of purchases.
- Process payments, refunds and returns.
- Communicate with you about your orders.
- Respond to questions and customer service requests.
- Maintain and improve our website and services.
- Protect our website, prevent fraud and address security issues.
- Meet our legal, tax, accounting and regulatory obligations.
- Send marketing communications where permitted by law and, where required, with your consent.
4. Our Legal Bases for Processing Information
Under applicable UK data protection law, we rely on the following legal bases where appropriate:
Contract: Processing information necessary to fulfil your order or take steps you request before entering into a contract.
Legal obligation: Processing information necessary to comply with legal, tax, accounting or other regulatory requirements.
Legitimate interests: Processing information necessary to operate, maintain, improve and protect our business, where these interests do not override your rights and freedoms.
Consent: Processing information where you have given consent, including where consent is required for certain cookies or marketing activities.
You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Payments
Payments made through our website are processed by third-party payment service providers.
Your payment information is handled in accordance with the relevant provider’s terms, security measures and privacy policy.
LuxPlaya does not normally store complete payment card details on its own systems. We may receive limited transaction information, such as payment confirmation, transaction references and refund status, to manage your order.
6. Order Fulfilment, Syncee and Delivery Partners
LuxPlaya operates a dropshipping business model. Depending on the product and fulfilment arrangements, orders may be processed or shipped by third-party suppliers and fulfilment partners.
We use Syncee to access and manage product listings and supplier relationships. Where necessary to fulfil an order, we may share relevant customer information with the supplier responsible for that order, fulfilment providers and delivery companies.
Information shared may include your name, delivery address, contact details where needed, the products ordered and relevant order information.
We aim to share only information necessary to process and deliver your purchase and to provide customer support.
The suppliers and service providers involved may process personal information in accordance with their own responsibilities and applicable privacy obligations.
Some suppliers or service providers may be located outside the United Kingdom. Where personal information is transferred internationally, we will ensure that any safeguards required by applicable data protection law are in place.
7. Customer Support and Communications
If you contact LuxPlaya by email or through our website, we may retain your correspondence and relevant contact information to respond to your enquiry, resolve issues and maintain customer service records.
We retain these records only for as long as reasonably necessary for these purposes and any applicable legal obligations.
8. Marketing Communications
We may send you information about LuxPlaya products, new collections, offers and promotions where permitted by applicable law.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting:
Unsubscribing from marketing communications will not prevent us from sending essential messages about existing orders or other necessary service communications.
We do not sell your personal information to third parties.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Support essential website functions.
- Maintain shopping basket and checkout functionality.
- Remember preferences.
- Understand website performance and usage.
- Support analytics and advertising where applicable.
Strictly necessary cookies may be used where permitted by law. Where consent is required for non-essential cookies, including certain analytics or advertising cookies, we will request consent before placing or using them.
You can manage your preferences through our cookie consent settings, where available. You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
For further information, please refer to our Cookie Policy.
10. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to those who need it for legitimate business purposes or to provide services on our behalf.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. How Long We Retain Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods depend on the type of information, the reason it is held and applicable legal requirements. For example, order and transaction records may need to be retained for tax, accounting or legal purposes.
When information is no longer required, we will securely delete it or anonymise it where appropriate, subject to any legal obligations to retain it.
12. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of your personal information where applicable.
- Request restriction of certain processing activities.
- Object to processing based on legitimate interests or to direct marketing.
- Request the transfer of certain personal information to you or another organisation.
- Withdraw consent where processing is based on consent.
To exercise your rights, please contact:
We may need to verify your identity before responding to certain requests.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully. You can find information at https://ico.org.uk/.
13. Third-Party Services and Websites
Our website may use third-party services to support payments, product sourcing, order fulfilment, delivery, analytics, marketing and website functionality.
These providers may process personal information as necessary to provide their services.
Our website may also contain links to external websites. We are not responsible for the privacy practices of websites we do not operate, and we encourage you to read their privacy policies before sharing personal information with them.
14. Children’s Privacy
LuxPlaya is an online retail store intended for a general adult customer audience and is not directed at children.
We do not knowingly collect personal information from children in circumstances where doing so would be unlawful. If you believe a child has provided us with personal information unlawfully, please contact us so that we can investigate and take appropriate action.
15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our business, website, services or applicable legal requirements.
Any revised version will be published on this page with an updated date. We encourage you to review this page periodically.
16. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or how to exercise your data protection rights, please contact us:
LuxPlaya
Email: support@luxplaya.com
We will review your enquiry and respond in accordance with applicable data protection law.