Last updated: 4 September 202
At LuxPlaya, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, place an order or contact us.
1. Who We Are
LuxPlaya operates an online fashion store offering swimwear, beachwear, sunglasses and summer accessories.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us:
Email: support@luxplaya.com
2. Information We Collect
When you use our website or place an order, we may collect the following information:
- Your name
- Billing and delivery address
- Email address
- Telephone number, where provided
- Order and purchase information
- Payment information
- Information you provide when contacting customer support
- Information about how you use our website, including certain technical information such as IP address, browser type and device information
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Arrange delivery of your purchases
- Process payments
- Communicate with you about your order
- Respond to customer service enquiries
- Process returns and refunds
- Provide and improve our website and services
- Prevent fraud and protect the security of our website
- Comply with our legal and regulatory obligations
- Send marketing communications where you have provided the appropriate consent
4. Legal Basis for Using Your Information
Depending on the circumstances, we rely on one or more of the following lawful bases:
Contract: We need certain information to process and fulfil your order and provide the services you have requested.
Legal obligation: We may need to process certain information to comply with legal, tax, accounting or regulatory requirements.
Legitimate interests: We may use information where necessary to operate, maintain, improve and secure our business, provided that our interests do not override your rights.
Consent: Where required, we will ask for your consent before using your information for certain purposes, such as some forms of direct marketing or non-essential cookies.
5. Payment Information
Payments made through our website are processed by third-party payment providers.
LuxPlaya does not normally store complete payment card details on its own systems. Payment information is handled by the relevant payment provider in accordance with its own privacy and security policies.
6. Order Fulfilment and Delivery
To fulfil your order, we may need to share relevant information, such as your name, delivery address and order details, with third-party suppliers, fulfilment providers and delivery companies involved in processing and delivering your purchase.
Only information reasonably necessary to fulfil your order will be shared.
Some of our service providers may operate outside the United Kingdom. Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.
7. Customer Support
If you contact us by email or through our website, we may keep a record of your communication so that we can respond to your enquiry and provide customer support.
8. Marketing
If you choose to receive marketing communications from us, we may send you information about new products, collections, promotions and other LuxPlaya updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our marketing emails or by contacting us at:
We will not sell your personal information to third parties.
9. Cookies
Our website uses cookies and similar technologies to operate correctly, remember preferences, understand website usage and, where applicable, support marketing activities.
Some cookies are strictly necessary for the operation of the website. Where consent is required for non-essential cookies, we will request your consent before using them.
For more information, please see our Cookie Policy.
10. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, meeting legal and accounting requirements, resolving disputes and enforcing our agreements.
The exact retention period may vary depending on the type of information and the reason we need to keep it.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
12. Your Data Protection Rights
Depending on the circumstances, you may have rights under applicable data protection law, including the right to:
- Request access to the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information where applicable
- Ask us to restrict how we use your information in certain circumstances
- Object to certain processing of your information
- Request the transfer of certain information to another organisation
- Withdraw consent where we rely on consent to process your information
To exercise your rights, please contact:
We may need to verify your identity before completing certain requests.
13. Third-Party Websites and Services
Our website may contain links to third-party websites, payment providers, delivery services or other external services.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing them with personal information.
14. Children’s Privacy
LuxPlaya is intended for adults and is not directed at children.
We do not knowingly collect personal information from children.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legal requirements.
The latest version will always be published on this page with the relevant Last updated date.
16. Contact Us
If you have any questions about this Privacy Policy or how LuxPlaya handles your personal information, please contact us:
LuxPlaya
Email: support@luxplaya.com